The undeniable power of social networking has come to the fore yet again, for all of us to see. From President Obama using social networking to campaign, to the latest “Pink Chaddi Campaign”, we have seen the power of what it can achieve.
Many of us are affected by an incident or event, and wish we could do something about it. A lot of times, distance keeps us from being able to. But the fact is that the internet acts like a bridge, and we’ve been able to beat every kind of hurdle to come together today. Facebook, which happens to be the most popular social networking site, has members from all over the world. The simple truth that one can reach out to so many people at one go, has encouraged people who feel for something, or are fighting for a cause, to bring together people who feel for the same things, from different parts of the planet.
Let’s take environmental awareness as an example. The effects of man’s ruthless greed are evident in the extinction of species, the melting polar caps, temperature rise, and basically, disruption of the very functioning of the only planet that supports life. There is no country that can form its policies ignoring environmental issues. Every person has a responsibility towards the environment. We need to stop being our wasteful selves, stop behaving like we own everything the earth has given us, and do our own little bit to stop further destruction before it’s too late. Most people want to do something about it, and are keen to help safeguard the environment. The problem arises when they don’t realize the extent of the damage, the need for immediate measures, and worst of all, don’t really know what they should be changing in their lifestyle to make a difference. Groups on such websites can be joined by experts in the field, who can guide people and tell them what little things they can be doing on their part.
Animal lovers and animal rights activists are another set of people who have understood the strength of social networking and have formed awareness groups. We might spot an injured or sick animal somewhere, and desperately want to help, but might really not know what to do. Organizations and other people actively involved in preventing animal cruelty can do a lot of good, and spread a whole lot of awareness; the kind they would never have been able to, had it not been for social networking sites.
When it comes to social issues, there are a zillion things that need to be spoken about or protested against. A lot of times, spreading awareness is more than enough to change things. From drug and alcohol abuse, to women’s rights, social networking can prove to be one of the best ways to reach out and help.
Building one such site is not too difficult. So other than actively working for the causes you truly support and giving people a place to come together, you also earn your money. Agriya Infoway, a web development company happened to sell various social networking scripts. Check out www.agriya.com to get details.

Being a student is no easy job. It’s that phase of your life where you need to balance school, study, exams, friends, social life, and so much more. It happens to confront us at the time when you don’t really know the ways of the world, and you don’t really know how to handle all that’s coming to you at full blast. Some of us do it very well, and even if we do it all wrong, we do it with flair. But some of us need guidance, we need help, and are glad for friends, supportive family, and of course, your life guru – the internet.
Everyday, we figure out newer, more creative ways to use social networking sites. While more and more such sites spring up everyday on the face of the massive internet, the most popular ones give us statistics, that we could make observations based on.